In a past blog we spoke about the connection between HR and marketing. (Click here to read that blog.) Today we’d like to speak specifically about the connection between marketing and recruiting. To think of marketing as only a way to draw in potential customers or clients is short-sighted. At no time has information been more accessible to the masses than today. The internet and specifically social media allows not only potential customers to learn about your company, but al

We are constantly told that employee engagement is critical to a company’s overall success but it seems that many companies still struggle with providing a workplace environment to support that. A recent Gallup survey suggested that more than 80% of people are not engaged at their jobs. According to The Engagement Institute this lost productivity from disengaged employees costs the country up to $550 billion each year. Given that people in the U.S. spend more time than ever a