In a past blog we spoke about the connection between HR and marketing. (Click here to read that blog.) Today we’d like to speak specifically about the connection between marketing and recruiting. To think of marketing as only a way to draw in potential customers or clients is short-sighted. At no time has information been more accessible to the masses than today. The internet and specifically social media allows not only potential customers to learn about your company, but al

When you think of the role that human resources plays in your organization, what tasks immediately come to mind? More than likely you are thinking of the various administrative functions HR performs: maintaining personnel records, managing employee concerns and internal relationships, training, and compliance. Another major responsibility of an HR department is the recruitment and retention of employees. In today’s current employment market, this particular role has become mo

Recruiting qualified and talented employees is an important task. In the recent past, employers appeared to hold all the power when it came to hiring. There were many excellent candidates competing fewer positions and as a result, they often took the first opportunity offered to them. However, today, due to extremely low levels of unemployment, the tables have turned and now candidates hold more power than they previously did. The competition to hire the best employees is be